- Size: 23 (L) x 15 (W) cm
- Binding: paperback, 234 pages
- Language: English
-Authors: John Wood and Amalia McGibbon
- Publisher: Big Purpose Press, 2017
In this revolutionary book, authors John Wood and Amalia McGibbon show once and for all that cause is not the enemy of commercialism, but perhaps the new key to it.
Based on over 100 interviews with entrepreneurs, executives and front-line staff, Wood and McGibbon provide a breath-taking tour of this new and inspiring world. You’ll learn how to:
-win the war for talent
-create a compelling bond with customers
-appease the regulators
-and create a positive buzz on social media
Purpose Incorporated is a “permission slip” to those business-people who want to have a positive impact on the world, but worry the corner office or cubicle isn't the place for it.